The Whiteley

— London, United Kingdom

Portfolio Project

Acquisition date:

September 2013

Asset type:

Residential, Retail & Leisure

Square metres:

56,700 sq m

Nestled in London’s affluent Bayswater, an urban-rich environment close to Hyde Park, Notting Hill and Paddington, this landmark Grade II listed building was built in the 1800’s by William Whiteley.

Located North of Hyde Park and sandwiched between the more expensive prime residential neighbourhoods of Notting Hill and Marylebone, Bayswater is changing rapidly. The area enjoys quick and easy access by public transport to the vast array of attractions in the West End and is close to Paddington railway station.

The property is an iconic Grade II listed building that William Whiteley originally opened in Bayswater as London’s first department store in the early 19th century. Ravaged by a fire, the building re-opened in 1911 following a redevelopment that retained some of the original features. In 1989 its owner converted the building into a shopping centre.

The Whiteley is undergoing a complete redevelopment in parallel with Meyer Bergman’s regeneration of Queensway Parade, which faces the building. The project will deliver a mix of street level retail units, various leisure facilities and the bulk of the upper floors will be converted into residential use. The Whiteley is set to complete in 2023.

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The regeneration of The Whiteley represents a truly unique and privileged opportunity to transform an entire neighbourhood in the heart of London. It is exciting to be able to restore this historic landmark for 21st century life.

Marcus Meijer, CEO, MARK